The 200 pages of the third Print Control yearbook present an overview of printed design. Magdalena Heliasz was responsible for editing the publication which contains texts in Polish and English, and includes works by an array of artists: Tomasz Bersz, Jakub de Barbaro, Magdalena and Artur Frankowski, Mamastudio, Błażej Pindor and Filip Zagórski. It also includes an interesting selection of interviews with designers. In a talk with the Super Super studio, readers are invited to learn about the designers’ collaboration with specialists in advanced 3D technology, Slavs and Tatars explain their reasons for questioning established aesthetics, and Anna Nałęcka reveals details of her collaboration with photographers. In the introduction, Magdalena Heliasz writes:
From cooperation to real collaboration, dialogue proves to be an indispensable element of the process of creating visual messages. The development of complicated technologies and new communication tools introduces a new array of specialists into the field. (…) Such creative collaboration can result in the creation of think-tanks and creative cooperatives. Thanks to the exchange between artists, photographers, engineers, architects and surfacing technologies, this ecosystem is growingly dynamic.
The selection of the most interesting projects of 2013 and 2014 is divided into three sections: poster, publication, and visual identification. Works include a poster for the Nic dwa razy (Nothing Twice) exhibition, created by Noviki.net for the inaugural display at Kraków’s Cricoteka centre, Krzysztof Bielecki’s book design for Zofia Chomętowska’s Polska w podróży (Travelling Poland); and the visual identification for the 12th anniversary of Mamastudio.
According to Halisz, "By running an annual documentation, the Print Control yearbook can play the role of a guide as well as a means of following the contemporary development of Polish printed design."
Print Control is an extension of the www.printcontrol.pl blog, which presents the most interesting Polish publications, events devoted to design, and places that sell interesting books, albums and catalogues.
The book is released annually in a bilingual Polish and English format. Three editions have been released so far, thanks to collaboration between txt publishing and the Adam Mickiewicz Institute / Culture.pl
Print Control no.3: Best Printed Matter from Poland
Publisher: txt publishing
Co-publisher: Culture.pl
Concept and book design: Magdalena Heliasz
ISBN: 978-83-934919-2-6
Edited by Agnieszka Sural, source: Print Control no. 3, Culture.pl
Translated by Paulina Schlosser, 27/11/2014