The propagandistic character of the publication is based on rhetorical strategies typical of this genre. The confrontation of old and new follows the well-recognized dialectic pattern – photographs of ramshackle pre-war suburban houses are juxtaposed with the bright and modern apartment interiors of the MDM. Following the model of the pre-war publications of the architectural avant-garde, the tenement houses are substituted with working class estates, filled with light and greenery. The communist propaganda, on the other hand, introduces an innovation in the form of anecdotal and satirical motifs. We see resentful and reactionist types who are sceptical about the outcome of the work on the MDM, but soon end up as objects of ridicule. In other words, this is not just about the new residential complex, but also about the new reality and the new socialist human.
These model figures are personified by the Stakhanovite workers at construction sites and the future residents of the MDM, appearing in monumental portrait shots and identified by their full names, like for instance, carpenter Franciszek Materski. These people and their stories are intentionally presented in these photographs, in order to convince the reader that at the heart of this grand work stands the working class. However, MDM is in fact most of all a typical work meant to legitimise the authorities, and created for the authorities themselves by architects serving their vision. Stanisław Jankowski – the album's editor – was one of the leaders of the Marszałkowska Residential District design team. This luxurious and epic publication is material evidence of sorts, an engineers' report from a thorough and ideologically-motivated work.
The book is extremely precise in its use of photographs by many prominent authors, such as – among others – Zbyszko Siemaszko, Edmund Kupiecki, Władysław Sławny, Henryk Lisowski, Edward Hartwig, and Maria Chrząszczowa. The pictures, usually very appealing visually, are powerful in themselves, whereas the rhetorically catchy spreads, arranged into a narrative sequence, form a coherent whole – a quintessential socialist realist piece. This convention is also characterised by its evident imports from the pre-war aesthetic styles of constructivist avant-garde and pictorialism. Besides pictures of labourers at work and artists decorating the MDM edifices, one can also find a lot of expressive and modern shots of machines, the construction site, and the architecture itself. The photographs depict details of the buildings, as well as streets and Konstytucji Square at different times of day and from various perspectives, resulting in very dense and effective material documenting and narrating the entire architectural endeavour. The album can be considered a kind of artistic supplement to the architectural and urban project, and at the same time a photographic interpretation of the final effect.
Paradoxically, in spite of the heavy propaganda charge, it is one of the few such carefully thought out and evocative Polish architecture books. Bierut's equally monumental 6-letni plan odbudowy Warszawy (Six-Year Plan for the Reconstruction of Warsaw), often compared to MDM, is, at the end of the day, much less photographically interesting.
photographs: Edward Hartwig, Edmund Kupiecki, Zbyszko Siemaszko, Władysław Sławny, Zdzisław Wdowiński, et al.
editor: Stanisław Jankowski
graphic design: Andrzej Heidrich
publisher: Spółdzielnia Wydawnicza Czytelnik, Warszawa
volume: 376 pages
format: 33.5 x 25 cm
cover: linen hardcover with dust jacket
print run: 20 170