A three-year observation of an experiment conducted by the Polish political marketing guru Piotr Tymochowicz whose objective was to prove that anyone could be elevated to the summits of power...
Marcel Łoziński's Jak to się robi / How It's Done is a provocative vision of the Polish model of democracy as well as being an ironic and at the same time terrifying portrait of Poland's political stage, based on a three-year observation of an experiment conducted by the Polish political marketing guru Piotr Tymochowicz whose objective was to prove that anyone could be elevated to the summits of power. At a time when the make-up of Polish political elites leaves a lot to be desired, Łoziński's bitter-sweet documentary shows that the 'rule of souls' is just a couple of neat socio-technical tricks, cynicism and political effectiveness weigh more than ideas and party colours are just a more or less colourful addition to the colour of the tie bought under the image expert's tutelage. The product of Łoziński's cool observation is as comic as its is horrifying.
Like the producer of the famed Big Brother, Tymochowicz set up a casting and selected a dozen people whom he would teach the secrets of psychological influence over 'masses'. He led them through the meanders of Polish politics for three years with a view to making one of them reach the summit of power. Those who failed the increasingly cynical and Machiavellian tasks dropped out. The one who remained, called Darek, was a true 'gem', a boy from the province who said from the very start that he wanted to become a politician purely out of love of power, money and popularity. Łoziński shows how a skillful manipulator can turn a man without qualities into a political animal. The boy Darek tries all sort of ways of making it to the summit: first he says that "his views are rather centre-right, that is leaning towards the party PiS (Law and Justice)", a moment later he causes turmoil in the young wing of SLD (post-communist left) and finally offers ideological help to "the only leader who has not disgraced himself", Andrzej Lepper. Supported by Tymochowicz, this natural politician instigates street demonstrations, causes havoc in the backstage of politics, puts to shame the SLD barons and negotiates with chairmen, practising a great 'semantic abuse' under the well-known "ignorant masses will buy it" slogan.
"This is one of the few genuine Polish political films made after 1989, 'political' meaning 'irritating' in this case. A film which no party will like. One in which we watch the power game with the eyes of an external, ironic observer. Everything is both funny and unsavoury. ... The aversion to current Polish politics which emanates from Łoziński's document comes from its utter deprivation of contents, isolation from reality, focus on itself and on the struggle for power in which the notions of left and right are confused and juggled with freely." (Tadeusz Sobolewski, "Gazeta Wyborcza")
"[Tymochowicz] explains to the candidates for deputies: you need to know how to look good and how to manipulate. When you have learnt that, I will call Marek, Leszek, Andrzej and will wangle you. I will think up your views and write them down in a bar. He tells them: the society are imbeciles. Ask them what they want and then promise it, no matter how irrational and unrealizable these wants are. He repeats: a man is like a product. Like shoe polish." (Ewa Winnicka, "Polityka")
"Nearly two thousand years ago Emperor Caligula appointed his horse senator and consul because he wanted to humiliate the senate and show to the world that his power is unlimited. More than three years ago an expert on media relations and image building decided to show that his power was great, too, and that anybody could be made a politician. Marcel Łoziński filmed that project to ridicule our politics and, indirectly, all of us: the observers and, every four years, the makers." (Magdalena Łukaszewicz, "Newsweek")
- Jak to się robi / How It's Done, directed: Marcel Łoziński, screenplay: Marcel Łoziński, photography: Jacek Petrycki, Andrzej Adamczak, music: Małgorzata Jaworska, editor: Katarzyna Maciejko-Kowalczyk, sound: Jacek Stępiński, Maria Chilarecka, Jerzy Murawski, Jarosław Roszyk, Krzysztof Jastrząb, producer: Zbigniew Domagalski, produced by Studio Filmowe Kalejdoskop, Telewizja Polska. Polska 2006, 90 min. Released on 20th November 2006.