Indeed, cold soup, the pride of Lithuanians, has been heavily promoted in recent years: Vilnius invented a cold soup festival, which has been organised for the past two years under the name Pink Soup Festival; in 2020, it appeared on charming pink postage stamps, and the National Tourism Agency also created a map of places where you can try it. The map is undoubtedly useful, since, according to TVP Vilnius, as many as 90% of tourists choose it as the first dish to try in Lithuania, while 84% of Lithuanians consider it their national dish.
All these efforts are part of culinary diplomacy, which aims to build a positive image of the country by promoting its food culture – and is still, unfortunately, often neglected in Poland. The masters in this field are, of course, the Italians and the French, and in the last decade also the Koreans, the Thai, and the Japanese, as well as representatives of the Nordic countries, whose strategies could serve as a model for Poland. So far, the story of Polish cuisine has been reconstructed and presented to the wider audience thanks to the efforts of historians such as Prof. Dumanowski and culinary diplomacy specialist Magdalena Tomaszewska-Bolałek (author of, among others, The Polish Table and Polish Culinary Paths), chefs such as Aleksander Baron, Marcin Przybysz and Maciej Nowicki, tour guides who specialise in food, and some online creators. Some institutional efforts are being made, but there is still no coherent strategy that would allow Polish cuisine to be presented in an attractive, modern way, while also consistent with historical knowledge.