Poland's brightest generation of designers joined the cream of the interior design and architecture world at 100% Design London at Earls Court in September. The Spirit of Poland is an undertaking of Polish designers that puts young design brands from the industrial design sector in the international spotlight.
The Spirit of Poland is an undertaking of Polish designers that puts young design brands from the industrial design sector in the international spotlight. The project, launched in 2010 and presented at last year's Tokyo Designers Week is part of London's most prestigious design event. 100% Design London presents the latest and most in contemporary design, along with sustainable architectural products in the 100% Detail section, the 100% Materials cutting-edge materials exhibition and the 100% Futures emerging talent showcase.
100 % Design London presents over 350 hand-picked exhibitors selected for their creativity and originality. From furniture to futuristic materials, emerging talent to building products, 100% Design London offers unrivalled bright ideas and visionary solutions for designers, architects and buyers.
The Spirit of Poland is a rank-and-file initiative of independent designers who come together to form a solid base for the contemporary face of Polish design. The project also promotes the innovation and the initiative of independent designers and manufacturers. This year's showcase is themed Designers for Designers - focusing on a creative approach to information technology, the humorous definition of objects and the solutions full of childish vigor, inspired by the perfect mix of modern and traditional values. The aim is to surprise visitors with new twists and solutions on classic design concepts and questions.
Featured designers in the show include: Aze Design, Beton, Kafti Design, PUFF BUFF Design, Malafor
Date: 22-25th September 2011
Venue: Earls Court, London
Organiser: The Spirit of Poland, 100% Design London
Project cofinanced by the Ministry of Culture and National Heritage of the Republic of Poland
Source: Adam Mickiewicz Institute
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