Nenukko is the first Polish brand to present its collection at the Amazon Fashion Week Tokyo, one of the world’s most prestigious industry events.
On the brand’s 10th anniversary, Nenukko reaches into its archives and uses formal references in order to reconstruct its own history in a series of surprising patchworks. Full Circle is an autobiographical story made up of genuine parts of the brand’s history. Every design contains parts of fabrics from past collections of the last decade. This is a living retrospection of the history of Nenukko and a sentimental journey through its archives of fabrics and motifs. The collection has been developed with craftsmanship: every garment has been individually cut from a unique set of materials. Use of patchwork is not only an artistic strategy, it is about responsible management of available resources. In the era of excessive production and unequal distribution of goods, repurposing scraps and pieces is a sign of respect for the environment which is part and parcel of Nenukko’s design philosophy.
The launch of the project will be very special, taking place as a part of Nenukko’s individual showroom at the Amazom Fashion Week Tokyo on 18th-20th October. The event is co-organised by the Adam Mickiewicz Institute, which carries out world-wide promotion of Polish culture and design under the brand Culture.pl. The Nenukko’s project is supported by the Polish Institute in Tokyo. The location of the project is no coincidence: patchwork has a long tradition on Japanese culture and the brand often uses references to Japanese aesthetics.
The collection will be presented in the showroom and later published on the brand’s website and social media channels.
Source: press release, compiled by AW, Oct 2018