For the Dziennik Opinii (The Journal of Opinions) magazine's internet site, Novicki had the task of creating a brand identity with a simple and universal social message addressed to a broad audience - a challenge to which the duo keenly rose.
Additionally, Noviki continue to work on both niche book publications and exhibition settings. They propose experimental solutions outside of traditional 'images and text' formats, such as the catalogue to the AAAkupunktura exhibition curated by Mirosław Bałka, an alternative compositions for which the reader must cut the pages of the album himself. In this way, an unengaged reader gets 'punished.'
The artists also explore the potential of non- and anti-aesthetic language. The Gestalten publishing house invited the studio to co-create a new publication together with a group of international curators, a project in which participants were encouraged to use 'ugly graphic forms'. The anti-aesthetic convention was adopted by the duo during their work on Encyklopedia polskiej psychodelii (The Encyclopedia of Polish Psychedelia) by Kamil Sipowicz, published by the Krytyka Polityczna publishing house. The intense neon cover with blurred patches create an amorphous, controversial composition that assaults the eyes.
Indeed, Noviki switch from one aesthetic to another with ease. The duo opted for a luxurious formula for Aleksandra Wasilikowska’s Shadow Architecture, a publication devoted to various issues including street trade and vigilant societies. By giving the under-the-counter trade a 'prestigious' look that significantly juxtaposes its content, the album plays with the expectations of the readers.
There is a considerable dose of scepticism in Noviki’s work. Their artistic ethos is rooted in systematic doubt concerning beliefs we tend to hold true. Doubt is an integral part of graphic design – questioning what the purpose of the work is and what medium best suits the message conveyed is crucial. Noviki go a step further and even question the existence of their own studio, as for some time now they’ve also been known as Post-Noviki. Their work goes beyond constrained areas; in addition to regular commissions they explore an alternative framework for design which they consider as part of the research process. Nestotowicz and Nowicki participate in panel discussions and workshops, as well as giving lectures and consultations – they examine publishing, curating, and exhibiting practices in post-artistic times. Due to their cooperation with various clients, Noviki are often perceived as ‘shape shifters’ or even ‘utopian travellers of hyper-realism’.
In September 2014, the new headquarters of the Cricoteka Centre for the Documentation of the Art of Tadeusz Kantor opened in Kraków. In addition to an exhibition, the opening was accompanied by a series of workshops, meetings, and performances. Nothing Twice is a catalogue created especially for this event and entirely designed by the Noviki duo. The opening aimed at showing affiliations between theatre, performance, and visual arts; it examined how ‘nothing in life happens twice’. Apart from the catalogue, Nestorowicz and Nowicki designed the visual identification of the exhibition using the idea of transience ‘through the endless repetition of literal compositions’.
Two years later, Post-Noviki worked on the graphic design for an exhibition entitled Objects Do Things at the Ujazdowski Castle Centre for Contemporary Art in Warsaw. The project appealed to the pleasure one gets from engaging with the world of imagination. It combined puppet theatre and visual arts, putting the titular objects at the centre of the experiment. The event showed how things can interact in the artistic world and in what ways this can be applied to human existence. In addition to a coherent narrative for the exhibition, the graphic designers created a promotional video.
