Moho Design is a creative brand and a rug-making company created in 2004 by Magdalena Lubińska, a self-taught designer, and Michał Biernacki, a designer who graduated from the Department of Painting at the University of Silesia and an assistant at the Academy of Fine Arts in Katowice.
Creative brand and rug-making company created in 2004 by Magdalena Lubińska, a self-taught designer, and Michał Biernacki, a designer who graduated from the Department of Painting at the University of Silesia.
All of this brand's products are made to order. Moho Design debuted in 2004 during the 100 Percent Design festival in London. The mohohej! DIA rug from their first collection mohohej! was recognized by the prestigious magazine Wallpaper, which nominated it for an award for the most interesting products on the global market. Among the members of the jury were such celebrities as Donna Karan, Sir Norman Foster and Mario Testino. The rug was awarded the first prize in the category "The Best Textile of 2005". After this success, the company was joined by the renowned British designer Ross Lovegrove, with whom Moho Design collaborates to this day.
The mohohej! DIA rug, inspired by folk cutout designs with a diameter of 320 cm and vibrant colours, also won at the Silesian Thing competition in 2005 in the "Product" category, and the British Sunday Times considered it as the best Christmas gift available on the design market. More recognition came from Selfridges, which put the rug on display in its department store on Oxford Street in London, which made Moho Design the first and only Polish company to have been honoured so – many renowned designers have been waiting years for such a privilege.
In 2006, the company received funding from the European Regional Development Fund and the 2 + 3D magazine recognized DIA as one of the twenty best Polish projects of the past five years. Two years later, Moho Design was the first Polish company in history to be awarded the prestigious Red Dot Design Award, known as the "Oscar of design." It has also received the Design Management Europe Award, which is part of the European Commission's Admire programme.
Moho Design’s carpets can be found in the collections of Polish and European modern art museums. The brand is recognized as an ambassador of Polish design, with its value estimated at over 10 million zlotys.
Moho Design products are created in collaboration with designers: Michał Kopaniszyn, a graduate from the Faculty of Industrial Design, who has worked with the Moho since its inception, and Ross Lovegrove, whose works are included in the permanent collections of the Museum of Modern Art in New York and the Design Museum in London.
The Moho Design collection includes: the Koko rug with a red silhouette of a bird on a yellow background, designed by Michał Kopaniszyn and Magdalena Lubińska; the Cellula collection created by Ross Lovegrove; and the System 2D + collection created by Michał Biernacki, which refers to puzzle games – the rugs are composed of hexagonal modules with a side length of 65 cm that can be easily combined in any configuration. The latest collection of carpets called Immortal Rugs is designed in camoflage colours.
For the production of rugs, Moho Design uses three-layer cloth "mat" woven on looms with wool from New Zealand. It is resistant to wear and tear, and doesn't absorb water and dust. When ordering carpet, one can select other materials, colours and sizes.
Magdalena Lubińska mentioned that the idea for business came by accident when she was looking for a rug for her first child. She came across a small factory in Podbeskidzie (southern Poland) which employed traditional methods of producing woollen cloth for Highlander trousers. She recognised the enormous potential of this material and the factory. It took her one year to start production. In collaboration with designers Michał Kopaniszyn and Magda Krauze, she has been devising products, creating the brand image, and planning promotion, directories, and distribution. In her designs, she referred to folk motifs clearly associated with Poland, which was very well received and became a source of significant success for Moho Design.
Author: Katarzyna Zacharska, August 2014, transl.GS, 27.08.2014
Awards
- 2009 - Grand Prix from Machina Design Awards
- 2008 - RED DOT:PRODUCT DESIGN 2008
- 2007 - Newcomers award at Design Management Europe
- 2006 - 2+3D Award for mohohej!DIA-
- Award for best product at the Śląska Rzecz (Silesian Thing) competition
- Best Textile Award from Wallpaper magazine
- 2005 - Award for mohohej!DIA from The Sunday Times
- Good Design Award from the Institute of Industrial Design
Exhibitions
- 2011
- Design in Poland – Transition to Modernity in Geneva
- Śląska Rzecz (Silesian Thing) 2010, Cieszyn
- LIFE IN 3D. Art Terrarium, BWA Olsztyn
- Moho at Salone Internazionale del Mobile, Milan
- 2010
- MOHO/CODE i KOLO in Kraków
- Premiere of new collection MOHO IMMORTAL RUGS, Łódź
- Moho Design at Pokłady Designu, Katowice
- Group exhibition MOHO i VITRY, Pawilon SARP, Warsaw
- 2009
- Polish Design in Shanghai, China
- Etnodizajn Festival, Kraków
- Livings, group exhibition, Moho i Vitra, Pawilon SARP, Warsaw
- Moho, Polish Institute in Budapest, Hungary
- International Fair Maison & Objet in Paris, France
- Made in Poland, Miejska Galeria MpiK, Gliwice.
- Nowy Folk Design, Poznań
- 2008
- Face to Face Conference
- Łódź Design Festival
- Vitry Company Salon Zurich, Switzerland
- Bowler Hat Art Party in Chicago, USA
- Design Management Award, Eindhoven, The Netherlands
- mohohej!DIA at Selfridge, London, UK
- Red Dot Museum w Essen, Germany
- 2007
- International Design Festival in Łódź
- London Design Festival, Greenwich Village, UK
- Tent London Superbrands during London Design Festival.
- MorosoSalon in London, UK
- Fabryka Trzciny, Warsaw
- Viaduct salon during London Design Festival
- Made In Poland, in Kunstgewerbemuseum in Berlin, Germany
- Salone del Mobile in Milan
- 2006
- mohohej!DIA in permanent collection of National Museum in Warsaw
- Designed In Poland, Hamburg, Germany
- Exhibition organized by Wallpaper magazine, London, UK
- 2005
- Designed In Poland, Berlin, Germany
- PRO DECO 2005, BUW, Warsaw
- 100% Design, London, UK
- W stronę nowoczesności (Towards modernity), CSW, Warsaw
- Institute of Industrial Design, Warsaw
- Heimtextil Fair in Frankfurt, Germany
Magdalena Lubińską
Michała Biernacki
carpets
interior design
