imprm
imprm, photo: promotional material
The owners of imprm say, mysteriously, that their brand can be summed up with the expression ‘what has been seen cannot be unseen. Who knows? Maybe it’s about the impossibility to unsee the craziness of today’s commercialism. The owners of the brand, graduates of the School of Form, say: ‘style can be achieved without hurting the environment.’
imprm uses ecological textile yarn made of nylon recycled from fishing nets or fitted carpets. They also use Turkish cotton, fair-trade only, in eco-labelled colours, as well as Polish linen. When you buy one of their products, you get them in biodegradable compostable bags made of non-toxic materials like corn starch. The bags are produced by the British company Better Packaging.
Their goal is to connect ethics with aesthetics. Amongst their products, you’ll find funny T-shirts, loose linen dresses, dungarees, colourful kimonos, and swimsuits. ‘Our brand is a story of today’s femininity’ – write the owners. Their vision of femininity is cheerful, bright and fresh.
Originally written in Polish, Jun 2020, translated by Sylwia Sienicka, May 2021