IAM participates in PAMS 2011
In October IAM participated in PAMS 2011 - one of the biggest international performing arts festival held in South Korea...
In order to promote Polish theatre and dance Adam Mickiewicz Institute participated in PAMS 2011 (Performing Arts Market in Seoul), one of the biggest international performing arts festival held in South Korea in October 2011.
During four days of the event more than 1,300 registered visitors from 57 countries took the opportunity to visit nearly 90 exhibition stands, watch extensive Korean showcases and theatrical productions from other countries, as well as take part in panel discussions, meetings with experts and numerous accompanying events.
Located in the building of the National Theatre of Korea, the Polish booth attracted attention and enjoyed a great popularity among the guests. At the stand the visitors could watch a promotional film provided with the Korean subtitles, presenting 13 trailers of the most interesting Polish theatre productions from over the past 2 years, which was also handed out on pendrives. The guests could also take with them other promotional and information materials written partly in Korean, prepared jointly by the IAM, the Theatrical Institute and the Polish Embassy in Seoul.
The Polish stand was hosted by the IAM employees: Joanna Klass, theatrical expert, Marcin Jacoby, Project Asia Manager and Kim Younghwa, Polish Korean interpreter. They held numerous meetings with IAM's current and potential partners from Korea and elsewhere. The popularity of the Polish stand proved undoubtedly the attractiveness of Polish culture and its recognition abroad. Marcin Jacoby also took part in the "Ask Asia", PAMS 2011's opening panel discussion gathering experts invited from Asia and Europe.
IAM's successful participation in PAMS 2011 bodes well for the Polish-Korean future cooperation in the field of the performing arts, especially the Polish presence at PAMS 2012, and other theatrical events taking place next year in Korea.
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