The American way of life, materialised through architecture, was a particularly vivid model during the transition period. It inspired on a large scale - it was then that the process of building glass skyscrapers and corporate office buildings began in earnest, as also the large shopping centres, previously admired with envy in American films and TV series. It also had its small-scale emanation in Poland; these were fast-food venues or petrol stations, and car dealerships. A car of one’s own, preferably of a Western brand, was another eagerly awaited product that for decades had remained out of reach. When it became accessible, it brought an array of buildings associated with its service. Shiny, glazed, brightly lit roadside pavilions with huge logos of well-known brands were another important element of the Polish landscape of the times of transformation, not only practical but also symbolic.
Łazienkowska Thoroughfare at Niepodległości Avenue in Warsaw, photo: Adrian Grycuk/(CC BY-SA 3.0 PL)/Wikipedia.org
The culture of driving around town in one’s own car, also transplanted from the USA, has left its mark in the form of wide, multi-lane roadways crisscrossing Polish cities. In the 1970s, the construction of the tall Forum Hotel in the centre of Warsaw was supposed to give the capital a metropolitan flair, as was the construction of the Łazienkowska Thoroughfare, no less symbolic ofi the prosperity of a country where everyone has a car. To this day, public debates juxtapose the model of the ‘American city’ with large buildings, wide arteries and car parks, with the Danish or Dutch city, intimate, focused on pedestrian or cycling traffic. It seems that in Poland, both these models have their supporters.