Arkadius Dies and Revives
Arkadiusz Weremczuk is back in fashion. He stresses that he isn’t going to open his own boutique and that he doesn’t care about seasons or runways. He doesn’t want to return to Europe. He’s not dreaming about haute couture. He wants to work from his Brazilian asylum in Salvador and design ready-to-wear clothes, sold as art rather than as ordinary clothing.
The artist's newest collection is in fact a set of models, produced – similarly to works of art – in a limited run. The name of his new project is P-iFashion – an abbreviation of Politically Incorrect Fashion.
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Arkadius still wants to make scandals. This time, however, he wants people to wear his scandals and show them off in the streets. A few years' break from fashion has – as he says – confirmed his belief that fashion can only be of any value when it comments on culture, current events, when it provokes – not when it’s a gimmick for the elite.
P-iFashion is a quick and aesthetic reaction, a brand which follows the logic of its manifesto of punk rock smartness. Arkadius explains:
What I hate about fashion the most is that many people take it too seriously, they behave as if fashion was as meaningful as medicine or astronomy. Fashion is meant for entertainment. We should play with it. We must guard against excessive fundamentalism, clichés. It’s extremely boring. Furthermore – it’s lethal for fashion, because it devastates what’s most beautiful in it – its free spirit.
To be back for good, Arek needs to get rid of his biggest enemy – himself and the burden of his past. In a press release for his new collection, Arkadius announced that he had killed the former Arkadius and the Arkadius is dead! Long live P-iFashion “funeral” collection is his obituary. Black, grey and white are the only colours used. The only graphics are multiplied obituaries that mourn the death of Arkadius and Arek, stylized as common death announcements published in newspapers. The same font, same funeral wreaths, laurels and crosses, the same frame. The text reads:
“Areczku (diminutive for Arek), it will be difficult now, without your scandals, the provocations that you provided for us. We won’t forget any of the things you did.”
After seeing the reactions to his comeback – both very positive and negative – one could probably add: we won’t forget, but we’ll see how far you will be allowed to go this time.
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