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Zupagrafika, Martyna Sobecka and David Navarro, photo: courtesy of the artists
Zupagrafika, Martyna Sobecka and David Navarro, photo: courtesy of the artists

Zupagrafika is a Spanish-Polish graphic studio based in Poznań. Their portfolio encompasses visual identities, exhibition space designs, as well as urban installations. However, their most famous work has to be a series of paper cut-outs based on modernist architecture and iconic works of Polish design.

Zupagrafika was founded in Poznań in 2012, by David Navarro and Martyna Sobecka. The Spanish graphic designer, fascinated by the Polish Poster School, settled in Poland and, after having met Sobecka, they together started creating poster designs, book designs, as well as whole visual identities. Among their clients one might find such renowned institutions as Stary Browar, Malta Festival, and even Chancellery of the Sejm of the Republic of Poland, for which they designed a cut-out with the characteristic, round building of Sejm.

One of their most recognisable projects is the series of DIY buildings. That creation ensured them a prestigious award MustHave at Design Festival in Łódź in 2014. Their Blokoshka reprised this success. It’s a collection of four models of blocks of flats, inspired by housing developments from Poland, Moscow, East Berlin, and Prague. What’s more, you can put one in the other, kind of like traditional Russian matrioshkas. Navarro is absolutely taken by Polish block of flats estates, commenting:

These are the things that get engraved into my memory when I visit Poland, not these pretty Old Towns or Old Markets. Blocks of flats, as well as the funny ticket-puncher from Mielec and ad posts are iconic to your country.

Brutal London, their collection of cut-outs, became a basis for the book of the same title, which was preceded by an introduction by the very Norman Foster. The publication conjoins short essays about 9 selected buildings with the cut-outs that are to resemble them after being assembled from pieces. 

Zupagrafika, Martyna Sobecka and David Navarro, photo: courtesy of the artists
Zupagrafika, Martyna Sobecka and David Navarro, photo: courtesy of the artists

The topic of the architecture of brutality was once again taken up in the project Paris Brut. This time, the designers selected 6 projects which, according to them, envision the unrealised modernist dreams for the French capital, from La Corbusier’s Plan Voisin, to Cité des 4000.

In 2015 they took part, and consequently won, a competition Pamiętać o dziełach utraconych [trans. Remembering lost masterpieces], which aimed at commemorating works of art that were stolen from Poland during WWII. Zupografika proposed a set of miniatures that you discover by yourself by removing strips of foil, thus revealing the titles and authors of various works of art.

They also worked with Museum of the History of Polish Jews Polin. For them they designed a series of merchandise based on the letters of Hebrew alphabet. Thus, in Polin stores you could see various notebooks, cut-outs, pencils, and stamps.

Among many local projects connected with Poznań, besides the aforementioned modernist buildings cut-outs, is the visual identity for ForForm gallery, based on the optical illusion of interfusing morphemes. What’s more, they proposed marking blocks of flats on the Poznań estate inspired by the original mosaics that they were decorated with.

Selected exhibitions and awards:


  • Budapest Design Week 2016, Budapest, Hungary
  • Golden Bee 12. Moscow Global Biennale of Graphic Design. Moscow, Russia
  • Zupagrafika Posters. Festival of Urban Space. City Gallery, Rzeszów, Poland
  • Che 30 + Fu 5. International Poster campaign. 4th Block. Kiev & Kharkiv, Ukraine
  • Zupagrafika Posters. KATO. Katowice, Poland
  • Places of Origin: Polish Graphic Design in Context. Reykjavik Design March, Iceland
  • MustHave 2015, Łódź Design Festival, Łódź, Poland
  • Final of DOBRY WZÓR 2016. Institute of Industrial Design, Warsaw, Poland


  • Graphic Design Festival Breda 2015. First award in Poster Project competition
  • Taiwan International Graphic Design Award. Distinction
  • DOBRY WZÓR 2015 final. Institute of Industrial Design
  • First prize Remembering lost masterpieces Ministry of Culture, Adam Mickiewicz Institute
  • Zupagrafika Posters. Institute of Design. Kielce, Poland
  • Taiwan International Graphic Design Award 2015. Huashan 1914 Creative Par, Taiwan
  • Italian Poster Biennal. Finale Ligure, Italy
  • Graphic Design Festival Breda, The Netherlands
  • Second National Logo Exhibition. Gdynia, Warsaw, Wrocław. Poland 2015-2016
  • Mut zur Wut. Heidelberg, Germany
  • Do it Your Way. Polish Design in Pieces, Milan Design Week. Ventura Lambrate, Milan, Italy


  • +48 Social Club Tokyo Designer Festival. Vacant, Tokyo, Japan
  • Design in Poland, London Design Festival. Tent London, Great Britain
  • MustHave 2014 Łódź Design Festival, Poland
  • Paper City Regional Museum in Stalowa Wola, Poland
  • 24th International Poster Biennale, Warsaw, Main Exhibition
  • DOBRY WZÓR 2014. Institute of Industrial Design


  • Project of the year 2013. Kuratorium Gallery, Warsaw, Poland's picture
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An exhibition organised by at Milan Design Week 2015 will break the barriers between exhibits and visitors, between design and user. The presentation will invite guests to interact with the objects and will remind everyone that design can be a source of fun and inspiration. Read more about: DO IT YOUR WAY: Polish Design in Pieces

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