The Spirit of Poland in Brazil
Two exhibitions of Polish design are to be held in Brazil in 2014 as part of The Spirit of Poland initiative, in cooperation with Culture.pl. The first one will be presented during the DW! São Paulo Design Weekend in August, the other in November at the National Museum in Brasilia.
The Spirit of Poland is a joint initiative between the designers and founders of Polish brands whose main purpose is to show the potential of Polish projects on the international stage. It accomplishes this goal through a series of exhibitions with accompanying events, which bring together the young generation of creators, and where design becomes a part of the promotion of Polish creativity. In previous years, such exhibitions have taken place at Tokyo Designers Week 2010 and at 100% Design in London in 2011, all supported by the Adam Mickiewicz Institute.
In 2014, The Spirit of Poland will participate in the DW! São Paulo Design Weekend, and will attend an exhibition at the National Museum in Brasilia in November. Through the prism of individual products, The Spirit of Poland aims to present various aspects of Polish material culture, its history, and its modern development.
"We want the companies present at the exhibition to present an interesting business model, or an interesting development story, showing the differentiated approach of all brands." - says the exhibition's curator, Dorota Kabała.
DW! was created as the largest international event of its kind in Latin America, and intends to be one of the top worldwide festivals over the next 3 years.
The 2014 edition will be held from August 14th to 17th.
Source: organizers' materials, may 2014, translated: Katarzyna Maksimiuk, 20.05.2014
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