Boomini is a company specializing in dollhouses with a difference – designed by professional architects and stocked with pieces of furniture that even the most fastidious connoisseur of design would find desirable.
The company was founded by Joanna Kruszec, a sociology graduate from Jagiellonian University. She has transformed her previous experiences in working with exclusive fashion and cosmetic brands into a passion related to interior design and architecture. The idea for designer dollhouses dawned on her during a trip to New York, and it was an exhibition of architectural concepts for house mock-ups at New York’s MOMA Museum that became the direct inspiration for the creation of the brand.
Apart from Kruszec, Boomini consists of eight people: architects, graphic designers and photographers supervising the brand’s aesthetic coherence. Adam Kozik, a graduate of the Kraków University of Technology, is in charge of the architectural structure. Ola Wolczyk, a graduate of the Academy of Fine Arts in Kraków, oversees the interior design.
Boomini strives to maintain the tradition of building exclusive dollhouses made from the highest quality materials by carefully selected artists and the best craftsmen. Kruszec emphasizes that she devotes a lot of time and attention to the process of selecting her sub-contractors; she leaves nothing to chance. Not only is the company concerned about the quality of the materials, but also with their provenance: all are manufactured in Poland. The dollhouses are made in 1:6 scale, which seems to be optimal for children to easily play with it. Boomini has so far created two different versions of their dollhouses.
The Wood model is a detached two-storey house, accessible from all sides, painted in subtle pastel colors and made of plywood. The interior design consists of furniture such as a grey sofa-bed, deckchairs and a bath tub. The White model, on the other hand, is a multi-storey dollhouse perfect for placing on the floor as an original piece of furniture. The interior is decorated with black and white wallpaper, which provides a perfect background for patterns of stripes, dots and bars. The graphic character of the design is ‘broken’ by the bold, vibrant colours of the furniture and accessories: fluorescent green carpet, red bedside tables, and a yellow coffee table. On the top floor there is a cozy bedroom with spotted wallpaper, nightstands, and pillows covered with spotted fabric that reflects the pattern on the walls. A floor below is a stylish living room with grey hassocks, a coffee table, a plasma TV, and paintings. The attention to detail can be noticed especially in the bathroom furnished with minimalist fittings or in the dressing room equipped with hangers and shoeboxes.
Boomini avoids easy solutions and has declared war on plastic, which is a ubiquitous material in designs intended for children. Instead of dull pink, Boomini offers well-thought-out and sophisticated designs that delight the eye of a child as well as an adult. As a result, from an early age children can become aesthetically sensitive and appreciative of beautiful interiors.
Selected exhibitions and awards:
- 2015: Milan Design Week 2015, Do It Your Way!
- 2014: Top Design Award in the category of innovative material for Boomini White
- 2014: Polish Design in the Middle of, Dutch Design Week, Eidenhoven
- 2014: Must Have! Lódź Design Week for Wood
Author: Agata Morka, April 2015, transl. GS, April 2015