Christmas motifs also appeared in the cutting-edge magazine Ty i Ja (You and Me), but they had little to do with traditional iconography. In 1961, Roman Cieślewicz designed the cover. He presented readers with a close-up of a woman’s face, while in the distance, a disproportionately small man carries a Christmas tree executed with a few choice strokes of the brush. A few years later, in 1964, Bohdan Żochowski created a humorous play on the magazine’s title, wherein the ‘i’ was turned into a star on a Christmas tree.
Season’s greetings from the stars
Postcard from 1945, photo: National Library / Polona.pl
Similar ‘secular’ motifs appeared on Christmas cards, often created by Poland’s then most notable graphic designers and illustrators. They often presented Christmas trees, snowmen, children and animals, often drawing from folk art. Santa Claus appeared sometimes, though he was not as ubiquitous of a presence as he is today. It’s worth remembering that in certain regions of Poland, other Christmas figures bring presents. In Greater Poland, it’s the dour Starman, while in Lesser Poland, it’s a star itself. Before the wave of globalisation reached Poland and the world fell to the American Christmas imaginarium, there were enough regional differences to mean the bearded fellow in the red coat only made sporadic appearances.
Christmas cards were often humorous and illustrated by the same people who illustrated books (such as Janusz Stanny). Christmas-card publication and distribution was handled by Ruch, and in 1978, Dziennik Zachodni (Western Daily) reported that over 10 million cards had landed in Ruch-owned kiosks across three voivodeships. The newspaper wrote: