In 2012, Culture.pl focused on the promotion of Polish culture in Korea. Polish cinematography was showcased at the Busan International Film Festival (BIFF) and a selection of some of the most interesting theatre productions from Poland were put on at the PAMS (Performing Arts Market in Seoul) and SPAF (Seoul Performing Arts Festival). Moreover, Polish musicians performed at the Jarasum Jazz and Tongyeoung Music Festivals, and Polish culture was also present at the PAMS and MU:CON trade fairs in Seoul.