The beginnings of Finnish poster design date back to the end of the 19th century. Painters were the primary pioneers in this realm, among them one Akseli Gallen-Kallela. Finnish poster design in general and advertising poster design in particular gained renown on the international arena in the 1950s, shaped by such artists as Martii Mykkanen, Kyosti Varis, Jukka Veistola, and Erkki Ruuhinen. Tapani Aartommaa and Pekka Loiri represent the next generation of Finnish artists whose works have contributed greatly to shaping the image of contemporary Finnish poster design. Their output includes numerous cultural, advertising, and public service posters produced using a variety of interesting graphic art techniques and characterized by a decisive, poetic use of color.
The exhibition's curator is Zdzislaw Schubert, head of the poster art department at the National Museum in Poznan. In the catalogue to the exhibition Tapani Aartomaa, Pekka Loiri - TPLA. Posters from Finland, Schubert writes, "In their posters I find all that I associate with Finland - a country unusual for its natural environment, architecture, and design - as well as that unusual gift that Fins have for expressing themselves simply and clearly and in a way that is abundant in terms of both meaning and visual matter".
Tapani Aartomaa (born 1934) has headed his own graphic design studio and been a lecturer at the Institute of Design in Helsinki and the School of Design in Lahti. In 1975 he was among the co-creators of the International Poster Biennale in Lahti. He is the author if several hundred posters and book illustrations and has exhibited in Poland, Germany, Sweden, Russia, the Czech Republic, Estonia, Mexico, China, South Korea, and in Cuba.
Pekka Loiri (born 1946) has been artistic director of WSOY (one of Scandinavia's largest publishing houses), a lecturer at the Institute of Design in Helsinki, and teacher and president of the MG School. His works have appeared in numerous publications devoted to the graphic arts and he has written many texts about the graphics and book design. He has participated in many prestigious poster exhibitions and presentations of book graphics throughout the entire world and received countless awards for his achievements.
The exhibition was open on June 8, 2002 at 9:30 p.m."Exhibition" Critics' Gallery
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