Robert Czajka, Brazylia / Polska, 2016
Graphic vs. industrial, classic vs. contemporary, Polish vs. Brazilian: Design Dialogue: Poland – Brazil exhibition will juxtapose historical poster art with contemporary posters, showcase icons of Polish and Brazilian design and feature a special presentation of Jorge Zalszupin’s works.
Design Dialogue’s curatorial team, consisting of two Polish curators Magda Kochanowska and Ewa Solarz, and Brazilian curator, Gabriel Patrocinio, have created a space for dialogue, which will bring Polish and Brazilian designers together. The exhibition will also juxtapose Polish and Brazilian graphic design and product design, as well as the classic and the contemporary.
A special part of the exhibition will feature works by Polish architect Jerzy (Jorge) Zalszupin, who arrived in Brazil in 1950 and promptly became one of Brazil's most prominent designers. Zalszupin's one-of-a-kind pieces found their way into Oscar Niemeyer's Palácio da Alvorada and the Palácio do Planalto. In the late 1950s, Zalszupin created L'Atelier, a furniture manufacturer that would become a symbol of good design in Brazil. Zalszupin embodies the essence of the Design Dialogue exhibition: a true dialogue between Polish and Brazilian design. The exhibition is a tribute to Zaslupin's incredible and creative life.
The part of the exhibition focused on graphic design will feature masterpieces from the Polish Poster School alongside works by contemporary Polish and Brazilian graphic designers. Posters on loan from the Poster Museum at Wilanów are vintage posters promoting tourism to Poland. They will be displayed in tandem with works by contemporary graphic designers promoting both Poland and Brazil. The clever riffs on the old style promotional posters will be created by Polish graphic designers including Robert Czajka, Małgorzata Gurowska, Marta Ignerska, Dawid Ryski and Tymek Jezierski, and their Brazilian counterparts Bruno Porto, Fabio Lopez, Rico Lins, Grande Circular, and Estudio Mola.
Design Dialogue will also feature the best of Polish and Brazilian product design – a selection of distinctive pieces from each country. The narrative of the exhibition will be built around five main categories and will present a Polish design and Brazilian design in each, respectively: Vzór / Furf Design (furniture); Agnieszka Bar / Jader Almeida (glass); Alicja Patanowska / Holaria (ceramics); Kosmos Project / Sergio Matos (tradition); and Zieta Prozessdesign / Domingos Tótora (innovation). The exhibition will be complemented by multimedia presentations, which will add a broader context, showing designs by other artists in the same categories.
Gabriel Patrocinio, the Brazilian curator, explains:
Accidental meetings, such as the one which sparked the organisation of this exhibition, allow the designers from such distant countries as Poland and Brazil to discover common experiences, aspirations and initiatives. Different stories or contexts from the two countries allow the two groups to look together into a metaphorical ‘mirror’ and see similarities on the other side. In this case, graphic design and the five groups of objects create a kind of axis around which the Polish-Brazilian dialogue on design is centred.
The exhibition at the Museu da Casa Brasileira between 5th September and 22nd October 2017 is the third presentation of Design Dialogue in Brazil: the first was at the Museum of Modern Art in Rio de Janeiro (Museu de Arte Moderna do Rio de Janeiro, MAM, June 4st – July 3rd, 2016), the second, at the National Museum in Brasilia (Museu Nacional do Conjunto Cultural da República, November 1st – 27th 2016).
Organisers: Culture.pl, The Spirit of Poland
Exhibition curators: Magda Kochanowska, Ewa Solarz, Gabriel Patrocinio
Strategic Partners: Poster Museum in Wilanów, Museu de Arte Moderna (MAM), Museu Nacional (Brasilia), Casa Sanguszko
Partners: Poster Museum in Wilanów, Embassy of the Republic of Poland in Brazil, Consulate General of Poland in Curitiba, Instituto Tomie Ohtake, ESDI, IED, CCD, UnB, wall being, Design Supplier
Find out more: www.spiritofpoland.pl
Five Polish graphic designers and five Brazilian ones were each asked to design two posters, one...