The new edition of the exhibition Eye on Poland was an attempt to present to the Asian audience the contemporary Polish graphic design, illustrated by the most interesting projects of the past few years, particularly most recent ones. The exhibited works mainly included posters, books, exhibition catalogs, CD and vinyl record covers - prints of various designs and functions, which can be transformed by an outstanding designer from utilitarian objects to means of artistic expression. The exhibition had been previously presented in 2010 in China (Shanghai, Beijing, Nanjing), where it attracted great interest of visitors.
Polish graphic design is gaining increasing recognition in Europe and around the world. The reason behind it is not only the traditional associations with Polish poster art and artists of the broadly defined 'Polish Poster School' (mid 50's till late 60's), such as Henryk Tomaszewski, Roman Cieślewicz, Jan Lenica or Waldemar Świerzy, but also the achievements of younger and middle generation designers who are nowadays searching for original solutions in their practice. This growing recognition can also be attributed to the recent dynamic development of the arts and culture field in Poland, particularly to the emergence of new cultural institutions and events, such as museums, film and theatre festivals, concerts and exhibitions.