An exhibition organised by Culture.pl at Milan Design Week 2015 will break the barriers between exhibits and visitors, between design and user. The presentation will invite guests to interact with the objects and will remind everyone that design can be a source of fun and inspiration.
The curators of the DO IT YOUR WAY. Polish Design in Pieces exhibition, Ewa Solarz and Tabanda design group (a trio of designers: Megi Malinowska, Filip Ludka and Tomek Kempa), wanted to create an exhibition that will remove the barriers between the exhibits and the visitors, and will show that design is for the people. They decided to take the exhibits off pedestals and hand them to the guests. The curators made a selection of innovative Polish projects and chose those which enable interaction: furniture, objects that one can assemble by oneself, objects with which one can play, which can be shaped as one wants. The curators provide tools, clear instructions, resourceful personnel (just in case…) and… they’re waiting for the results! It is the guests who will decide the final shape of the exhibits.
There isn’t a more valuable thing for the designers than to observe how their products gain their final shape in the hands of users. We are happier to entrust the international audience with Polish design, and we can’t wait to see how much we can learn from this experience.
– said Ewa Solarz.
Megi Malinowska of Tabanda adds:
We believe that customers will tell us much more about these objects than we would be able to say!
The arrangement of the exhibition is very transparent and consciously relates to a white background, which is often used in professional photo shoots. Visitors' creative work will be recorded with use of a camera system which will capture photos automatically, every few dozen minutes. This will serve as material for time-lapse animations. Organisers encourage the visitors to take commemorative photos with their creations and to post them on Facebook and Instagram: the creative processes of the exhibition’s visitors will made available on doityourway.culture.pl and on Culture.pl social media. The project of the exhibition was prepared by Tabanda, while Edgar Bąk, a remarkable Polish graphic designer, created the visual identification.
In our DO IT YOUR WAY exhibition we wish to remind that design is created for its users, and without them it doesn’t exist. We wish to remind, that design can be a source of curiosity, inspiration and fun for both adults and children.
– says Barbara Krzeska, the director of the Polska Design project of the Adam Mickiewicz Institute.
The exhibition will feature: My Dear – a modern form of a hunter’s trophy created by Agnieszka Bar, the Maria S.C. lamp designed by Pani Jurek, Dynks modular shelving created by Tabanda, Robert Czajka’s Paper Town, a set of cut-outs by Zupagrafika, a set of Jan Godlewski’s Patyczaki elements, the BOOMINI dollhouse, a woven carpet by Joanna Rusin, Oskar Zięta’s stillage, Beton’s playground, Bajo’s cars and Domostrada by Zuzu Toys. The organisers provided REBORN's pillows for visitors exhausted by their DIY creative process.
The exhibition will be accompanied by a limited series of 8 illustrations designed by Poland’s key illustrators: Patryk Mogilnicki, Edgar Bąk, Dominik Cymer, Dawid Ryski, Gosia Gurowska, Kasia Bogucka, Paweł Jońca and Monika Hanulak. The illustrations are the designer’s interpretation of the “Polska Design” slogan. Each day a hundred signed posters will be handed out to the visitors!
DO IT YOUR WAY
14-19 April 2015
Via Ventura 5
Edit. TS, transl. Agata Dudek, 24/03/15