Polish design comes back to IMM Cologne, one of the most important trade events in Europe. The exhibition will be on display from 18th to 24th January 2016 in Düsseldorf.
Bright New is organised by Culture.pl, WPHI, and the Polish Institute in Düsseldorf. The organisers announced that it will not be a typical design exhibition but a chance to see “groundbreaking Polish ideas as well as groundbreaking design solutions”.
The Bright New: Polish Ideas Applied exhibition is curated by Katarzyna Białousz and Anna Theiss. And as they claim:
We will not see iconic chairs, lamps or any Polish design classics. Bright New will take an entirely different look at design – as a field that solves problems and satisfies actual needs. The curators have selected some of the most intriguing and innovative Polish projects, which rely on new technology. However, one should not expect typical gadgets, but rather "ideas put into practice" – breakthrough solutions which simply make life easier for users.
The exhibition will feature object-solutions created by Polish designers and engineers. The exhibitors and object presented include: customizable furniture platform tylko. by tylko.; the IMMU sleeve by Findustri; intelligent watch strap uBirds by uBirds; technology which connects your smartphone to your home OORT by OORT; the intelligent lamp Kandelka by Kandelka; B-Droid artificial bee by Warsaw University of Technology; Germicidal cabbage concentrate by Industrial Chemistry Research Institute; Fish Machine by Sea Fisheries Institute in Gdynia; Laser alcohol detector for vehicles by Institute of Optoelectronics at the Military University of Technology in Warsaw; and the laser cut sun reflecting screen Reflex/Dingflux.
The curators explain:
With the Bright New exhibition, we want to show design as a way of thinking that can result in actual solutions, which can change lives, make every day activities easier, and broaden horizons.The thought behind the object is just as important as the object itself.
Bright New will also confront viewers with Polish technological thought. Design will present itself as a field in which thought and object, theory and practice always go hand in hand.
The exhibition is organised by Culture.pl and the Polish Institute in Dusseldorf. It is also supported by the Trade and Investment Promotion Section of Consulate General of the Republic of Poland in Cologne.
Bright New: Polish Ideas Applied
18th to 24th January 2016
Source: press release, compiled by ND, 7 December 2015