Intense colours, simple forms, and ethical choices – these are the hallmarks of Kinga Król’s brand Confashion.
She has dabbled in fashion for all of her professional career. Initially, she worked as a designer for a big Polish company for ten years. Since 2011 she has been running Confashion. ‘I wanted to do something of my own, to work under my own name,’ she says.
She does just that now – and successfully. The collection presented by her in 2013 at Mercedes Benz Kiev Fashion Days was featured in the Italian version of Vogue. She exhibited subsequent collections at Gallery Expo in Berlin (Layers of Perception), Fashion Philosophy Fashionweek in Łódź (Dresscode is Broken, Enter the Void) and in New York during the Polish Fashion Week organised by the Polish American Fashion Foundation. She presented her most recent collection, for spring/summer 2018 – Transform – as part of the Adam Mickiewicz Institute’s Let’s Exhibit! programme at CIFF Expo in Copenhagen.
It is a collection in which clean-cut forms (creases on the skirts, ruckles on the back of the shirt or oversize pieces, which do not misshape the wearer’s silhouette) are brought out by graphic patterns. They were based on the works of a Poznań-based artist and book illustrator Anna Pol. Kinga Król says: ‘Before, I have worked only with my own works: drawings and photos. I would like to invite artists to collaborate in the future’.
Ethics are extremely important in her fashion. She involved herself in Fashion Revolution Week campaigns and Save The Music. Kinga declares: ‘I’m an enemy of cheap production and labour. It disgusts me, no matter whether it happens in Asia or in Łódź’. Before she contracts out manufacturing, she tries to find out whether the employees have social security. She also researches the yarns and fabrics that she buys.
She says that she does not sell clothing, but a lifestyle and certain values: ethical, feminist, and artistic. She explains: ‘Confashion is for people who want to be noticed. Our appearance defines us. We define ourselves through artefacts’. She would like her clothes to combine utility and art – just like her favourite brands, such as Comme des Garçon, Maison Margiela, Alexander McQueen, and Vivienne Westwood.
She is based in Poznań, but her clients are all over Poland (her clothes can be bought online and during expos such as HUSH Warsaw), in Berlin (where she collaborates with two boutiques), and she has also received some orders also some orders from New York. Most often her clients are young women interested in design, art and architecture, but more and more often she sells clothes to lawyers, doctors, entrepreneurs – simply anybody who wants to ditch the dress code. Her plans? ‘To increase our reach without renouncing our values’.
Originally written by Aleksandra Boćkowska, September 2017, translated by Patryk Grabowski, October 2017.
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