AP Dizajn is a design company founded in 2009 by Agata Zambrzycka and Piotr Górski. They design creative urban spaces, alternative vehicles that make travelling through the streets easier, and notebooks in which you can quickly jot down your thoughts while riding on a bus or tram.
Zambrzycka and Górski, graduates of the Institute of Industrial Design of the Koszalin University of Technology, also gained an education in design at Finland’s Seinäjoki University Of Applied Sciences. They say that in their work the functionality of the objects they design takes priority. However, they skilfully combine this with intriguing forms which “cross conventions and stereotypes”. [www.apdizajn.pl].
AP Dizajn chooses seemingly "typical” subjects. They can, however, give such commonplace items as a fountain pen, an urban vehicle or a notebook an unexpected shape. In redefining these familiar objects they create alternative ways of behaviour and prove that intelligent design can find new solutions for even the most “stale” of products.
Their Just Pen design, a new type of writing implement, is based on a thorough ergonomic analysis of the hand and the needs of users with limited motor functions. Creating a tool that can be put on the forefinger, the designers redefined an ubiquitous product and proposed alternative ways of writing. The Just Pen is made from a flexible material and adjusts itself to the hand, almost organically becoming one with the finger. This tool can be used with ease by people with disabilities. The Just Pen uses traditional ink cartridges which makes it possible for this tool to be widely available and inexpensive to manufacture. It’s also worth mentioning the futuristic look given by its streamlined form.
I Go!, a modern urban vehicle which allows the user to adjust its size, enabling it to fit into a tight parking spot as well as to drive quickly outside of town.
When working on the RE_ED stool, the designers made full use of the chosen materials, creating a seat that’s a model example of sustainable design. The common reed serves as a basis here, and the seat is made from cement mixed with wood shavings which are usually used as fuel. The designers chose reed because they wanted to create an object with a local character, an object coming from a specific place – in this case, from the Vistula Lagoon near the Jagodno sawmill, the firm for which AP Dizajn prepared the stool's design.
The designers showed a similar sensitivity to the identity of a place where a product originates or is to be used when the duo was working on the Creative Yard project. This initiative, which aimed to create a meeting and play area near Elbląg's old town, gained surprising qualities thanks to AP Dizajn’s unique interpretation, and is perhaps the best example of their philosophy of design. They substituted traditional merry-go-rounds and the like with elements that aren't fully defined and thus change functions depending on the imagination of the user. Górski explains that:
We, grown-ups, have a habit of providing children with ready solutions: that’s a seesaw, that’s a rocket. Whereas such a simple idea as a forest of poles is more attractive to children, because such a forest can be played with in many different ways. The kids run and walk through the forest or play on the rubber. [www.elblag.gazeta.pl].
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