POLIN Museum of the History of Polish Jews wins the Culture.pl Superbrands Award
On May 20th, the fourth edition of the Culture.pl Superbrands award was presented to the Museum of the History of Polish Jews. The award was established by the Adam Mickiewicz Institute in collaboration with Superbrands Poland, with the aim of recognising the artists and cultural institutions that are most effective at supporting the presence of Polish culture abroad.
The laureate was selected by a jury comprised of journalists – editors-in-chief of cultural magazines as well as significant press titles: Piotr Bratkowski (Newsweek), Piotr Mucharski (Tygodnik Powszechny), Bartek Chaciński (Polityka), Krzysztof Kwiatkowski (Wprost), Łukasz Grzymisławski (Gazeta Wyborcza), Jacek Lutomski (Rzeczpospolita), and Paweł Potoroczyn, the director of the Adam Mickiewicz Institute, as well as Monika Kowalewska, the head of Superbrands Poland. The award was inaugurated in 2012. Its laureates include Krzysztof Warlikowski and Grzegorz Jarzyna (2012), Tomasz Stańko (2013), and Agnieszka Holland (2014). The Museum of the History of Polish Jews is thus the first institution to be honoured with the Culture.pl Superbrands title.
The jury's motivation behind their decision was as follows:
"Polin is a place of reflection, culture, education and nostalgia, which has become an international brand at a record-breaking speed while at the same time transforming the soul of the city, and the axiological landscape of the whole country”.
The prize was officially presented during the 9th Finale Gala of the Superbrands Poland Competition in Warsaw. Representatives of the worlds of business, marketing, culture and show business all took part in the event, in order to celebrate the success of the strongest brands of the native market. The Culture.pl Superbrands statuette, handed by Paweł Potoroczyn, the director of the Adam Mickiewicz Institute, was received by Dariusz Stola, the director of the POLIN Museum of the History of Polish Jews, in the company of the former directors of this institution, Agnieszka Rudzińska and Andrzej Cudak.
The presentation of the Culture.pl Superbrands award was preceded by a concert by the Bester Quartet band. The ensemble from Kraków, which has recently been enjoying international success, is a group whose one major source of inspiration is Jewish music.
Superbrands is an international organisation which has been active for the past 20 years in 80 countries across the world. It's devoted to recognising leading brands and ensuring support for their development. Its presence in Poland is a decade old. All of the awards presented by Superbrands are recognised as proof of exceptional power and originality of the honoured brands.